Case study EDAA Summit 2016 in Brussels


Managing the first edition of an event is a challenging milestone for many European associations & organisations. The European Interactive Digital Advertising Alliance, EDAA, teamed up with Of”Cores to endeavor to a successful launch of their inaugural EDAA Summit. This event took place on the 1st of March at the Steigenberger Wiltcher’s Hotel in Brussels.

The EDAA is a Brussels-based organisation that acts as a central licensing body for Online Behavioural Advertising (OBA). The 2016 EDAA Summit announced the launch of new Mobile Principles and confirmed the application of the existing principles of transparency and control to mobile web-browsing. This conference gathered advertisers, policy makers, advertising agencies, as well as representatives from the direct marketing and the media sector.


1st edition
120 participants
3 policy keynotes, 5 panel discussions
23 speakers
7 sponsors & partners
8 video interviews
#EDAASummit top trending topic in Belgium on Twitter


Our team supported the EDAA to organise the first edition of their Summit. We managed to create the most suitable setup to ensure the success of the conference. We provided:

Event Marketing & Communication:

Creative identity of the event
Digital marketing: conference website, save the date, email campaigns, reminders, satisfaction survey
Video production: event movie, video interviews with key speakers and stakeholders
Event collateral and branding
All delegate communications

Event Management:

Supplier negotiation, selection and management
Sponsors logistics
Hotel room management
Registration, invoicing, administration and online payment
Venue management and logistics of the overall event
Creation of the event script, floor plan & briefing of all involved parties

Project Management:

Budget creation and follow-up
Timeline creation and follow-up
Consultancy, advice and best-practices
Survey, report and statistics

Check out the event movie to get a 4-minutes overview of the event:

Are you facing difficulties when it comes to managing your event activities? Working in close collaboration with your organisation, we quickly understand your needs and act as an extension to your team.

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