This was BAM Marketing Congress 2017

For the third year in a row, the Belgian Association of Marketing (BAM) partnered up with Of”Cores to manage their annual Marketing Congress. The 36th edition of this top-notch event took place on December 7-8 in Brussels Expo. BAM unites all marketing minded professionals with a common mission: create added value and relationships with your customers in a sustainable way.

This annual meet-up with passionate marketing, sales & communication professionals is the flagship event of the year for BAM. The two-days congress included an inspiring programme with international keynotes, a Marketing and Startup Village, the Belgium’s New Brand of the Year Award ceremony, a series of Lunch & Learn sessions and a networking party.




1250 attendees
  69 sponsors and exhibitors
  Non-stop Volvo shuttles
  25 keynote speakers
  10 Lunch & Learn
  687 Marketing Congress App downloads


Of”Cores teamed up with BAM on the 2017 Congress organisation and provided a thorough support that contributed to the success of the event:

Project management

Creation of an overall strategy, project plan, timeline and action plan
Guarantee the necessary integration of technology, innovation and creativity                      
Registration management: platform set-up, manage registrations, invoicing, administration, communication
Venue management and logistics of the overall event
Creation of the floorplan, exhibition concept and meeting points
Print and digital signage
Creation of the event script & briefing of all involved parties

Event communications

 Congress Marketing & Communication Strategy
Event website development & daily updates
Mobile marketing, such as event app setup and management
Event mailings, as well the campaign mailings as practical details communication
Social media management & re-targeting
Creative design: identity, campaign and operational integration
Video creation including video interviews with partners
Direct mail & printed ads


Strategy, creation of opportunities & collaterals
Pro-active search for partners, dealing with requests
Negotiations, contracting and integration of sponsors
Day-to-day management of sponsors
Deliver the promised visibility & return

…and much more!



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Case study We are VUB Congress


On Tuesday 26th of May, the We are VUB Congress took place in the Egg, Brussels. The VUB Community created a new image to enter into a new strategic direction. Professors, students, alumni and scientists of the VUB gathered and expressed their impact and personal engagement with the whole VUB community.

VUB teamed up with Of”Cores to emphasise the drive and DNA of the VUB community into a brand new VUB story. Our team added an extra dimension to the event by providing creative signage installation, event marketing materials and an overall consultancy service regarding logistics of the conference. The team also coordinated on site before, during and after the conference to ensure the smooth running of all aspects including venue management, registration and last minute requests.

Here is what the clients say about our collaboration:

Of”Cores was the perfect match to give an extra dimension to our VUB congress! During the preparations of the event, we had an excellent collaboration and an open communication. They delivered us assistance to build visually appealing marketing materials and during the event we could call the team at any time when we needed them.
Even in stressful situations, the Of”Cores team provided the right solutions. It was a great experience.
Johanna Steegen and Karlien Haelternman, Event Coordinators VUB

Experiencing some difficulties during the preparations of your event? Of”Cores delivers the necessary support to understand your needs and collaborates closely with your team to create a top-notch event. Get in touch with our team today!

We are VUB Congress - outside banner print We are VUB Congress - Idea Wall creativity We are VUB Congress - Registration area event management


Case study EDAA Summit 2016 in Brussels


Managing the first edition of an event is a challenging milestone for many European associations & organisations. The European Interactive Digital Advertising Alliance, EDAA, teamed up with Of”Cores to endeavor to a successful launch of their inaugural EDAA Summit. This event took place on the 1st of March at the Steigenberger Wiltcher’s Hotel in Brussels.

The EDAA is a Brussels-based organisation that acts as a central licensing body for Online Behavioural Advertising (OBA). The 2016 EDAA Summit announced the launch of new Mobile Principles and confirmed the application of the existing principles of transparency and control to mobile web-browsing. This conference gathered advertisers, policy makers, advertising agencies, as well as representatives from the direct marketing and the media sector.


1st edition
120 participants
3 policy keynotes, 5 panel discussions
23 speakers
7 sponsors & partners
8 video interviews
#EDAASummit top trending topic in Belgium on Twitter


Our team supported the EDAA to organise the first edition of their Summit. We managed to create the most suitable setup to ensure the success of the conference. We provided:

Event Marketing & Communication:

Creative identity of the event
Digital marketing: conference website, save the date, email campaigns, reminders, satisfaction survey
Video production: event movie, video interviews with key speakers and stakeholders
Event collateral and branding
All delegate communications

Event Management:

Supplier negotiation, selection and management
Sponsors logistics
Hotel room management
Registration, invoicing, administration and online payment
Venue management and logistics of the overall event
Creation of the event script, floor plan & briefing of all involved parties

Project Management:

Budget creation and follow-up
Timeline creation and follow-up
Consultancy, advice and best-practices
Survey, report and statistics

Check out the event movie to get a 4-minutes overview of the event:

Are you facing difficulties when it comes to managing your event activities? Working in close collaboration with your organisation, we quickly understand your needs and act as an extension to your team.

Learn more about what we can do for you, contact us at