Case study EDAA Summit 2017 in London

AN INTERNATIONAL CONFERENCE AT THE RENAISSANCE ST PANCRAS HOTEL

For many European associations & organisations, their annual event is a crucial highlight of the year. It is very powerful aspect of their marketing strategy, a perfect opportunity to reinforce the association’s value proposition. These projects are not only labor-intensive, they also require various skills.

The European Interactive Digital Advertising Alliance, EDAA, teamed up with Of”Cores to set up a second successful edition of their EDAA Summit, after a positive collaboration on the inaugural summit the year before. This event took place on the 28th of November at the Renaissance St Pancras Hotel in London.

The EDAA is a Brussels-based organisation that acts as a central licensing body for Online Behavioural Advertising (OBA). The 2017 EDAA Summit gathered advertisers, policy makers, advertising agencies, as well as representatives from the direct marketing and the media sector.

Check out the event movie by our partner Emove:

EDAA SUMMIT IN NUMBERS

2nd edition
150 participants
15 speakers

OF”CORES’ ADDED VALUE

Our team supported the EDAA to organise the second edition of their Summit. We managed to create the most suitable setup to ensure the success of the conference. We provided:

Event Marketing & Communication:

Creative identity of the event
Digital marketing: conference website, satisfaction survey
Video production: event movie and interviews with key speakers and stakeholders
Event collateral and branding
All delegate communications
Goodies

Event Management:

Supplier negotiation, selection and management
Hotel room management
Registration
Venue management and logistics of the overall event
Creation of the event script, floor plan & briefing of all involved parties

Project Management:

Budget creation and follow-up
Timeline creation and follow-up
Consultancy, advice and best-practices
Survey, report and statistics

Are you looking for a company managing your event and working in close collaboration with your organisation? We will quickly understand your needs and act as an extension to your team!

Learn more about what we can do for you

Contact us

 

STIMA events 2016: call for sponsors

Last year Of”Cores had the opportunity to work together with STIMA on their leading marketing congress in December. Thanks to a successful 2015 edition (read the story here), our partnership on event & sponsorship management is extended this year on several STIMA events.

Therefore, we are delighted to announce you the following inspiring projects, taking place in Brussels and Gent in 2016. Each event offers a unique opportunity to put your brand in the spotlight and raise your company’s profile among the Belgian marketers’ community.

Marketing powered by science

What? Senior level marketer event, with workshops from top marketing practitioners and top marketing professors.
When? Roularta Conference Center, 31 May 2016

The Rentrée – Digital shift (organised by STIMA, IAB Belgium & BDMA)

What? A lack of knowledge and experience often leads marketers to a ‘safe bet’ in the traditional domains, where digital marketing is not getting its place despite the enormous possibilities. This event breaks the pattern and gives to digital a full place in the marketing.
When? Brussels, 15 September 2016

STIMA Congress

What? This two-day conference, also known as ‘the flagship marketing conference’ is the annual gathering of more than 1000 marketing professionals. International speakers, an extensive marketing village are just some of the many valuable ingredients of this conference.
When? Brussels, 1-2 December 2016 (Thursday & Friday!)

Download the sponsorship brochure for more detailed information. We are looking forward to discussing a tailored package with you, in order to create a win-win partnership that fits your needs. Get in touch with us today!

Create the buzz before, during and after your event with Pictawall

Events are the perfect moment to activate fans. During events, people like to share their experience on social media. Event organisers can benefit from the momentum to get worldwide exposure and deliver their message. It is then an opportunity for events to analyse and understand the trending topics that are resonating within their audience in order to better understand their expectations. Consider Pictawall to create buzz before, during and after your event.


WHAT PICTAWALL VISUAL MARKETING PLATFORM CAN DO FOR YOUR EVENT

Pictawall helps event organisers to collect the best pictures and videos shared by their attendees on social media with #yourhashtag and publish them live on their event screens. As everyone wants to have their minute of fame, participants simply can’t stop sharing once they have appeared on the pictawalls.

Pictawall tweetwall event

To keep the buzz going after the event, Pictawall publishes all these visual recommendations from happy attendees into the event website and Facebook page, turning it into a highly social destination. To drive engagement, Pictawall also organises photo contests by asking online visitors to vote for their favourite snaps.

And the best part is that it can help you generate extra revenues from your sponsors. The social media walls are indeed natural eye-catchers, you can monetise them by integrating your sponsors’ logos and promotional videos and get a real return on investment on your social media activation.

Looking for an innovative approach to boost your event and get extra revenues from your sponsors? Look no further. Get in touch with us before May 15th and get 10% discount on your activation.

Pictawall tweet media wall event conference

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Case study EDAA Summit 2016 in Brussels

AN INTERNATIONAL CONFERENCE IN A 5* BRUSSELS HOTEL

Managing the first edition of an event is a challenging milestone for many European associations & organisations. The European Interactive Digital Advertising Alliance, EDAA, teamed up with Of”Cores to endeavor to a successful launch of their inaugural EDAA Summit. This event took place on the 1st of March at the Steigenberger Wiltcher’s Hotel in Brussels.

The EDAA is a Brussels-based organisation that acts as a central licensing body for Online Behavioural Advertising (OBA). The 2016 EDAA Summit announced the launch of new Mobile Principles and confirmed the application of the existing principles of transparency and control to mobile web-browsing. This conference gathered advertisers, policy makers, advertising agencies, as well as representatives from the direct marketing and the media sector.


EDAA SUMMIT IN NUMBERS

1st edition
120 participants
3 policy keynotes, 5 panel discussions
23 speakers
7 sponsors & partners
8 video interviews
#EDAASummit top trending topic in Belgium on Twitter


OF”CORES’ ADDED VALUE

Our team supported the EDAA to organise the first edition of their Summit. We managed to create the most suitable setup to ensure the success of the conference. We provided:

Event Marketing & Communication:

Creative identity of the event
Digital marketing: conference website, save the date, email campaigns, reminders, satisfaction survey
Video production: event movie, video interviews with key speakers and stakeholders
Event collateral and branding
All delegate communications
Goodies

Event Management:

Supplier negotiation, selection and management
Sponsors logistics
Hotel room management
Registration, invoicing, administration and online payment
Venue management and logistics of the overall event
Creation of the event script, floor plan & briefing of all involved parties

Project Management:

Budget creation and follow-up
Timeline creation and follow-up
Consultancy, advice and best-practices
Survey, report and statistics

Check out the event movie to get a 4-minutes overview of the event:

Are you facing difficulties when it comes to managing your event activities? Working in close collaboration with your organisation, we quickly understand your needs and act as an extension to your team.

Learn more about what we can do for you, contact us at info@of-cores.com.

Of"Cores takes over the event organisation and sponsorships of the STIMA Congress

Of”cores was chosen to manage the organisation and sponsorships of the marketing conference of the year

We’re proud to announce that we will handle the event management and sponsorships of the STIMA Congress 2015, taking place on December 4-5 at the ICC Gent. The STIMA Congress is the Belgian marketing conference of the year, attracting over 1000 marketing professionals including Chief Marketing Officers, Senior Marketing Executives, Marketing Directors, etc.

The event is managed by STIMA – Stimulating Marketing, the main community of marketing professionnals in Belgium. The Of”Cores team is responsible for the logistics, event planning as well as the sponsor management of the annual congress. We are looking forward to delivering a one-to-remember event to Belgian marketers !

STIMA International Marketing Congress - The Festival Edition - 06/12/2014 - ICC Ghent, Belgium

Opportunities to sponsor are now open

This is a unique opportunity to highlight your brand at the STIMA Congress. Whether you would like to exhibit your solutions and products, host private meetings or simply showcase your brand, we offer several options to suit your business needs. Get in touch with us to find creative ideas on how to best position your brand during the event.

Last but not least, if you decide to sponsor before the end of June in order to be visible as from the first communications, you will benefit from an attractive early bird sponsorship discount!

Interested in sponsoring the STIMA Congress 2015? Get in touch with us today to receive the sponsorship brochure.

More information: http://stimacongres.be/

STIMA International Marketing Congress - The Festival Edition - 05/12/2014 - ICC Ghent, BelgiumCredits: photos from the STIMA Congress 2014, courtesy of STIMA

Case Movie Net Futures 2015 in Brussels

On 25 and 26 March 2015, Of’Cores handled the event organisation and logistics of Net Futures in The Egg Brussels. Net Futures is the must-attend conference from The European Commission dealing with Future Internet topics in the Digital Single Market such as IoT, open source, cloud, smart cities, tech startups, etc.

The 5 000m² of the venue were perfectly optimised to welcome a crowd of +1000 guests over the two days: 34 companies showcased their solutions in an exhibition area, the plenary sessions in the auditorium were live-streamed for those who couldn’t attend, 3 streams were taking place at the same time in different rooms and a hackaton was installed for software developers in a side area.

Furthermore, Of’Cores provided interactive tools to enrich the attendees’ experience of the event: the official Net Futures Event App featuring the event programme, exhibitors’ map, speakers information and above all a powerful match-making feature ; and Pictawall, an extra-large social media wall to share live thoughts and pictures from the attendees.


NET FUTURES IN NUMBERS

> 5 000m² event venue
> 1 000 guests
37 countries represented
34 exhibitors
18 video interviews with top speakers and exhibitors
16 577 total user actions on Net Futures Official App
2 174 total media shared during the event on Pictawall


OF”CORES’ ADDED VALUE

Of”Cores supported the Net Futures’ team to make the conference a success in several aspects of the project management, such as:

Supplier negotiation and selection
Venue management and logistics of the overall event
Fully tailor-made registration portal available online before the event and onsite during the event itself, incl. hotel booking
Registrations synched with Of”Cores’ live badge printing system
Marketing materials, onsite branding and digital signage
Creation of match-making opportunities through the conference App and onsite meeting points
Conference App
Live streaming of the plenary sessions
Live social media wall to engage the audience
Coordination of the official event photos and videos – 18 video interviews realised

…and much more!

It’s our job to plan, organise, control and monitor every aspect of your event. Learn more about how we can help in the organisation of your next event, contact us today at info@of-cores.com

Enjoy the case movie of Net Futures 2015:

Case Movie realised by Emove, visual communication agency based in Brussels.

Emove logo

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Venue in the spotlight: MICX Mons

Today we’re pleased to present you a brand new venue in the spotlight. Discover MICX, or Mons International Congress Xperience, a sustainable congress center and architectural masterpiece by Daniel Libeskind in Mons, Belgium.

Close to Brussels National Airport (45 minutes), Brussels South – Charleroi (40 minutes) and Lille (50 minutes). By train, MICX is only 1 hour and 20 minutes away from Paris, 3 hours from Cologne, 3 hours from Amsterdam, and 2 hours and 40 minutes from London.

Facts and figures

20 rooms
10 to 1000 people
Indoor & outdoor car parks
Catering service
Free wifi

Auditorium MICX Mons

MICX offers fully scalable and tailor-made solutions for your meetings, seminars, product presentations, conventions, conferences, and shareholders’ meetings. This exceptional building includes auditoria and rooms equipped with the latest technologies, and fulfils the most demanding expectations in terms of events organisation.
Find out more about the rooms

Without forgetting additional services, which can be organised on a tailor-made basis, in order to meet your specific requirements, including hostesses, cleaning and housekeeping, secretarial services, security and caretaking, interpretation services, technicians and cloakrooms, etc.

Hall entrance MICX MonsEvent at MICX Mons

Work with the assistance of specialists at every level, and with the very latest technologies, such as the interpretation booths in all the auditoria, and a cutting-edge audio-visual system.

The cherry on the MICX cake is the fact that each seat in the auditoria combines a design that has been specifically adapted for the location, with an individual power outlet, which can be used to recharge your mobile, tablet and laptop batteries as often as you need to! In short, each room in the MICX guarantees that you be will able to work under optimal conditions!

The MICX suits several types of events perfectly and is ideal to provide your guests with a design and modern atmosphere in a cultural destination.

If you would consider the MICX to host one of your upcoming business events, get in touch with us today.


Credits: photos courtesy of the MICX.

Simplify your hotel booking process with THPS

THPS aims to simplify your hotel room search and booking process with customised booking platforms, tailored to your business needs.

Efficiency is a key factor that all companies seek, especially when it comes to organising, business trips or accomodation for various occassions. As we know how time consuming it can be to search for the best accomodation deal online, we discovered a solution that enhances this kind of efficiency.

THPS – Tailored Hotel Platform Solutions – is a service provider that brings a new dimension into the hotel booking process. THPS creates tailored hotel booking platforms with dynamic room rates for venues, office buildings and corporate clients.

3 different solutions to match your business goals

This new service aims to simplify your hotel room search and booking process. Three platforms are available, depending on your business needs:

Office Buildings & Venues: For event venues or office buildings hosting several companies. Allow your guests to easily book the cheapest hotels close-by.

Corporate Clients: A user-friendly tool that allows employees to book your dynamic corporate rate on the intranet of your company or a dedicated website.

Groups & Venues: Full-option event registration, including hotel reservations, online payments, automated invoicing & unlimited tailored possibilities.

Why use THPS?

The Egg Hotel BookingHaving used the platforms for our clients and groups, we can highlight the following benefits:

1. It truly simplifies your hotel booking process
2. You can benefit from the cheapest hotel rates available online, as special dynamic deals are set up each time
3. The selection of hotels only includes properties at walking distance from your office or your event venue, which is highly convenient for your guests
4. The booking portal can be tailored to your organisation and branding
5. Your team, partners and yourself will save valuable time!

Several clients already benefit from this service, such as Tour & Taxis, The Egg, Brussels44Center and many others. The hotel booking platforms facilitate their clients and partners’ accommodation reservations when they are coming to Brussels.

Interested in setting up your own booking platform? Please contact info@thps.eu or visit www.thps.eu and don’t wait to simplify your hotel booking process!

Case Movie Tech Startup Day 2015 in Brussels

In March Of”Cores organised the Tech Startup Day, the must attend event for the tech startup community in Belgium. For the first time, Startups.be has outsourced the organisation of the conference.

The event offered a unique convergence of technology, innovation and entrepreneurship and welcomed all startup veterans and enthusiast from Belgium and around Europe. It took place at The Egg Brussels, an exceptional congress and meeting center of 5000m2.


Tech Startup Day in numbers

#1 startups conference in Belgium
900 attendees
70+ startup supporting organisations
60 speakers
6 parallel workshops taking place at the same time
355 event App downloads
6 supporting organisations: Microsoft, Flanders Investment & Trade, Agentschap Ondernemen, Vlaanderen in Actie and KBC


Of”Cores’ added value

Of”Cores supported Startups.be’s team to make Tech Startup Day a success in several aspects of the project management, such as:

Online and onsite registration management, support desk, invoicing & administration
Supplier negotiation, selection and day-to-day management: venue, catering, audio-visual, creative design, print, video, photographer, furniture, exhibition, event app, …
Venue management and logistics of the overall event
Marketing materials, onsite branding and digital signage
Conference App
Creation of match-making opportunities through the conference App and onsite meeting points
Live social media wall to engage the audience
Coordination of exhibition and booths
Production of video interviews
 Automate badge printing, connected to registration through our in-house scanners

…and much more!

It’s our job to plan, organise, control and monitor every aspect of your event. Learn more about how we can help in the organisation of your next event; contact us today at info@of-cores.com

Enjoy the case movie of Tech Startup Day 2015:

Case Movie realised by Emove, visual communication agency based in Brussels.

Emove logo

Engage your audience with an interactive event tool: the Idea Wall

What is the Idea Wall?

The Idea Wall creates added value for your event and provides an interactive experience with your audience. Installed in the middle of your traffic zones it will offer the opportunity to your visitors to give their views and their thoughts about some specific questions.  It shows to your audience that their opinion matters and that an event can become a collective intelligence rather than a monologue between key-note speakers and visitors.  By combining technologies like tweet walls and apps but also physical desks, nobody should feel excluded to contribute and participate actively.

How does it work?

Two months before your event, you can invite your audience to start the discussion connecting them by downloading the event app and starting the conversation related to some specific topics.  You can also propose your audience to submit their own topics.  A lab manager will animate, filter and increase the interactions with your audience warming-up the debate.  During the event, each topic will be illustrated on the Idea Wall and some open discussions will also be scheduled proposing active contributors to meet face-to-face and to attract new visitors to join.  Research managers will put the ideas on the wall, will draw concepts and will develop a shower of fresh thoughts providing you as event organizer some useful insights and additional crowd sourced ideas.

Continuing the dialogue with your audience after the event is crucial. It avoids the next day feeling of “business as usual”.  You have to capitalize on the learnings and the enthusiasm you created during the event by inviting the visitors or absents to continue the debate using the app.  After a month of open dialogue, the lab manager and research manager will create an output leaving traces of what your audience developed.  A digital magazine, a printed magazine, a poster, a pop-up exhibition, a product or any other idea should be provided to your visitors showing that their active participation and intelligence matters and had an impact.

Check out this video to see the Idea Wall by Your Own Lab in action, during The World Bank Replenishment event at The Egg Brussels in June 2014:

Why use the Idea Wall?

The Idea Wall and the Yola – Your Own Lab App – are the right tools to engage a dialogue with your audience, to turn their experience into a living lab and to build your community of active engagers.  Stretching your event investment over a longer period of time should improve your ROI but should also fill the gap before the next meeting will happen…

logo Your Own Lab
FOR MORE INFORMATION ABOUT YOUR OWN LAB, THE IDEA WALL AND THE APP:

Contact: Alain Heureux
Website: www.yourownlab.com
Idea Wall page: www.yourownlab.com/ Idea Wall

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4 steps to green your event by Isabelle Heureux

WHAT IS A DESIGN FOR A GREEN EVENT?

Every year over 80 million people around the world attend a meeting or conference, and even more attend trade shows or exhibitions.

Any gathering, such as a meeting or conference, has negative environmental implications – arising for example from participants travelling to the meeting; heating and cooling the venue; the materials provided to participants; the catering for their meals. They consume natural resources (energy, water), generate waste cause local air and water pollution, and contribute to climate change through greenhouse gas emissions.

A Green Event is one designed, organized and implemented in a way that minimizes negative environmental impacts.

WHAT DOES IT AIM FOR?

Greening your meeting will reduce the direct environmental impact of it, but should also leave a positive and lasting legacy to our community.
A number of opportunities and benefits can be identified, for the organizers, the participants, the service providers and for the local region; cost savings, environmental innovation, awareness raising, positive reputation and many more.

HOW DOES IT WORK?

Isabelle Heureux - Green Event Expert

Isabelle Heureux | Photography © Bob Nicol

As an established designer I have found the challenge very inspiring so I started to select a number of environmental friendly materials to decorate the venue.
Then I developed a clear and easy procedure in order to achieve green operational goals.

The procedure I propose will consist of two core sections:  “What to know” – the background and justification for looking at the environmental impact of a meeting, and “What to do” – a practical checklist during the implementation phase.

Following the event I will produce a final report which will clearly highlight where the successes lay and where improvements could have been made. The report will judge the event on several green event criteria including air quality, waste management, water conservation, energy efficiency and the effective use of alternative green consumer items.

The report will also enable you to benchmark against previous years’ data, and compare your event against others.

HOW AND WHY IS BORN THE IDEA TO CREATE SUCH A SPECIFIC GREEN EVENT BUSINESS?

The idea came from over three years experience helping redesign and renovate a post-industrial building in Brussels into a modern and sustainable venue suitable for international events, conferences, exhibitions and artistic performances.

For three years I saw many very different beautiful events being organized and being dismantled at The Egg and I was shocked by the amount of wastage they produced; several containers’ full and not only with paper and cardboard, but also food, furniture, flowers, etc and this only after a one-day event!

Talking to event-planners I realized they were indeed very concerned about the problem but unable to find the time to do something about it. Some of them even encouraged me and they shared their own experience with me. That’s how it all started really; very naturally.

WHY SHOULD EVENT PLANNERS USE YOUR SERVICES?

We all want to produce events that reach our business objectives, but the environmental footprint of meetings large and small is gaining increasing attention; all have an impact on the world we live in.

If we could start with little easy things on a regular basis it would make a huge difference at the end of the year! Just like we would do at home; recycling our waste, saving energy, using the bike or public transport rather than the car, but also banning disposable plastic bags, thinking twice before buying consumables, avoiding useless packages, and many more. All initiatives can make a real difference!

The greening of an event is a continuous process.

_________________________________________________


SPECIAL OFFER LIMITED TO OF”CORES READERS
1 free coaching meeting
Value of the offer: 300 €
This offer is limited to the first 10 companies that will contact
Isabelle Heureux from Of”Cores

_________________________________________________

 

GreenBrochure
FOR MORE INFORMATION ABOUT ISABELLE HEUREUX SERVICES:

Contact: isabelle@isabelleheureux.com
Website: www.isabelleheureux.com


DOWNLOAD THE PRESENTATION FILE HERE

 

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How to increase event efficiency with event management, websites & registration software?

Full-option event websites as from € 700 only
Since event management costs a lot of time and hard work, Of”Cores decided to invest in outstanding software that covers many vital aspects of the event planning lifecycle in order to improve your event efficiency.

Besides modules for budgeting, project management, scheduling, communication, call for papers, seating and many more, the software allows us to create your personal event website and full-option registration. We efficiently set up a customised website, including a registration module with the purpose to optimise attendee, speaker and exhibitor registrations for both your internal and external events. Event efficiency is key!

Event websites and registration – Features and benefits:

  • Event efficiency software website Of CoresCustomised event website with personalised URL with unlimited tabs as from € 700 only!
  • A user-friendly registration process
  • Possibility to book hotel rooms within the registration page
  • Convenient and secure online payment for your guest’s event and hotel bookings
  • Automated invoicing
  • All administration managed for you
  • An incredible service-minded team at your disposal

This combination of innovation, automation and top-notch service gives us the opportunity to deliver you an exclusive product that is efficient and provides your attendees with a professional first impression of your event.

Of”Cores offers you event websites and registration as you have never experienced before! Contact us at info@of-cores.com for more information or a price quote.

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An application to transform your phone into a microphone

What is Crowd Mics?

Crowd Mics is an application that turns the audience’s smartphone into a wireless microphone. It means that the audience can talk through their phone and be heard over the sound system, so everyone has a wireless microphone. Crowd Mics also includes text commenting and polling and is very user friendly.

The concept of Crowd Mics has arisen while the two brothers, Sean and Tim Holladay, were in a meeting and couldn’t hear the audience questions or comments. It suddenly hit co-founder Sean: “I can FaceTime someone across the world and see and hear them fine, but I can’t hear that person in the room with me. Why can’t I use my phone as a wireless microphone?”

How does it work?

The speaker on stage plugs an iOS or Android device into the room’s sound system using the Crowd Mics app and creates an event name with password. Everyone downloads the free Crowd Mics app, connects to the same wireless router and joins the event. Now the audience can participate with voice commenting, text commenting and polling.

When someone wants to ask a question or make a comment, the person simply needs to tap the “Request to Talk” button on their device, and the presenter will see a list of people who want to talk in the order of the requests.

Why use Crowd Mics?

Crowd-mics-logo– The app doesn’t require an Internet connection
– You can download the app for free
– You don’t need to provide everyone with microphones
– The focus is less on the mic and more on the discussion
– It generates true interaction and participation

Discover Crowd Mics’ benefits at one of the next Of”Cores events!

 

Event destination in the spotlight: Malta

The Maltese Islands are being described as one big open-air museum. They offer a variety of magnificent castles, palazzos and forts as function venues. Also romantic village squares, luxury yachts and exclusive sea-front facilities are part of Malta’s unique look.

The complex history of Malta and its location between Africa and Europe result in an interesting cultural blend. This leaves many traces in Maltese food, architecture, personality of the locals etc.  No wonder there are many business event opportunities between Valletta, St. Julian’s bay and Gozo. However, one may question whether Malta is also an attractive event destination. The answer is simple: absolutely! Besides the climate being very pleasant most of the time and the easy accessibility of the island by plane, most historical buildings can be rented with the right connections!

Gozo Malta

Though, we would like to point out that besides this potential a combination of an experienced event management company and the right destination management company is a necessity.  Malta is a small island so you need good connections with the local suppliers. There is no need to explain this is part of the success or failure of your event. In addition, we work together with three international hotels that meet our high standards and guarantee a smooth and perfect stay.

Conclusion: Malta and Gozo suit several types of events perfectly and are ideal to fulfill the goal to have a luxury atmosphere in a sunny destination. If you would consider Malta as your next destination, please do not hesitate to contact us.