5 event technologies to impress your audience

Of”Cores is happy to share five creative event technologies tailor-made for you that will surely surprise more than one of your attendees.

If you’re looking for an unusual and unique way to impress your audience at every stage of their event experience, we’ve put together everything you need!

Here are out-of-the-box ideas to make your event one to remember:

1.    Innovative fridges: visually appealing information

Of”Cores makes the most of digital screens to display visual information during an event such as programme, video clips, food menu or specific branding. For instance, a brand-new event technology from LG in partnership with Novid displayed the food menu on every fridge at BAM Marketing Congress in December. Attendees simply choose their selection by looking at the fridge and then take their food out of the designated place.

2.    Facial recognition registration: cutting-edge first impression

You want to make your event even more appealing? Impress your attendees from the start with the facial recognition registration. This event technology is used more and more for fast and cutting-edge check-in experience. The guests can therefore register before the event by taking a selfie with their own electronic device or using their social media profiles. This technology still being very new, Of’’Cores would be delighted to support you so your company can be one of the first to offer it!

3.    Throwable mic: event technology and fun

Let’s surprise the attendees by drawing their attention to a soft, throwable mic. While stage mic is made to be used on the stage, audience mic is thrown into the air when someone has a question. It’s not just faster, you also make your event fun. This cutting-edge event technology encourages the people to take part and break the ice. In addition, Of’’Cores will personalise your throwable mic with your company or event branding to make a lasting impression. If you catch it, you’ll adopt it!

4.    3D audience body scan: techy souvenir

If you’re looking for a customised goodie to offer your guests along with a fun experience, the Treedy’s body scanner might be a great fit. This revolutionary device is brought to you by a Belgian 3D body scanning technology provider. 3D capture technology is made for scanning human body in order to provide body measurement. Applied to events, their 3D image is then sent by email to the guests and they can even print it as a figurine!

5.    A LEDwall system for modular aluminium frames

Novid has developed a LEDwall in order to make interactive and creative booth solutions. It has a high resolution and an indoor and outdoor use. This is why every rental company needs.

Interesting in taking your event to the next level?
I’m ready, let’s go for it!
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Create the buzz before, during and after your event with Pictawall

Events are the perfect moment to activate fans. During events, people like to share their experience on social media. Event organisers can benefit from the momentum to get worldwide exposure and deliver their message. It is then an opportunity for events to analyse and understand the trending topics that are resonating within their audience in order to better understand their expectations. Consider Pictawall to create buzz before, during and after your event.


WHAT PICTAWALL VISUAL MARKETING PLATFORM CAN DO FOR YOUR EVENT

Pictawall helps event organisers to collect the best pictures and videos shared by their attendees on social media with #yourhashtag and publish them live on their event screens. As everyone wants to have their minute of fame, participants simply can’t stop sharing once they have appeared on the pictawalls.

Pictawall tweetwall event

To keep the buzz going after the event, Pictawall publishes all these visual recommendations from happy attendees into the event website and Facebook page, turning it into a highly social destination. To drive engagement, Pictawall also organises photo contests by asking online visitors to vote for their favourite snaps.

And the best part is that it can help you generate extra revenues from your sponsors. The social media walls are indeed natural eye-catchers, you can monetise them by integrating your sponsors’ logos and promotional videos and get a real return on investment on your social media activation.

Looking for an innovative approach to boost your event and get extra revenues from your sponsors? Look no further. Get in touch with us before May 15th and get 10% discount on your activation.

Pictawall tweet media wall event conference

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Event technology: why we love the combo etouches/Tapcrowd

In September 2015, event management software company etouches acquired the Belgian-based mobile technology company Tapcrowd (read the full story). Always on the lookout for innovative tools that increase events’ efficiency, we are proud to be one of the first companies to use etouches – Tapcrowd solutions.

Of”Cores’ Managing Director Jean-Baptiste de Bock was pleased to give an interview to explain how Of”Cores integrated these solutions in our business to offer a seamless process for our clients.

Watch the video to learn more about how we use event technology to create unique and interactive event experiences:

Read the full case study:

case-story etouches - Tapcrowd

Looking to improve your event efficiency? Get in touch to learn more about what we can do for your business.

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Speed networking: the recipe of a good business blind date

As highlighted in our previous post How to facilitate networking at business events?, we know how difficult it can be to engage a conversation with a stranger at events. But we also believe that networking is key to guarantee the attendees’ satisfaction.

In light of that, we initiated a new interactive activity at the STIMA Congress 2015 to encourage the participants meeting with each others during a short and limited period of time.

Introducing Of”Cores business blind date

The recipe is simple, here is what you need:

two strangers
a cosy place (like a retro beetle)
a sand-timer
a nice giveaway
a facilitator

Use the facilitator to bring together two strangers into the beetle. Let them choose the timing and put the sand-timer on!

Business Blind date

When there’s no time left, cordially invite the participants to leave their seats to other guests. You will observe that they usually keep chatting afterwards! We also noticed that 100% of the participating guests exchanged business cards to keep in touch for future business!

To bring this idea to the next level, it is also possible to facilitate the dialogue by providing a series of three to five random questions on a mobile tablet to the participating delegates. It helps them to initiate the conversation with a selection of icebreaker questions.

Lastly, bear in mind that communicating about your networking activity is essential to attract guests to participate in the business blind date. Social media can be a powerful tool to do some buzz before, during and after the event.

Looking forward to offer creative event experiences to your target audience?
Our dedicated team is ready to brainstorm with you and organise the most suitable event activation for your brand. Get in touch with us today.

Simplify your hotel booking process with THPS

THPS aims to simplify your hotel room search and booking process with customised booking platforms, tailored to your business needs.

Efficiency is a key factor that all companies seek, especially when it comes to organising, business trips or accomodation for various occassions. As we know how time consuming it can be to search for the best accomodation deal online, we discovered a solution that enhances this kind of efficiency.

THPS – Tailored Hotel Platform Solutions – is a service provider that brings a new dimension into the hotel booking process. THPS creates tailored hotel booking platforms with dynamic room rates for venues, office buildings and corporate clients.

3 different solutions to match your business goals

This new service aims to simplify your hotel room search and booking process. Three platforms are available, depending on your business needs:

Office Buildings & Venues: For event venues or office buildings hosting several companies. Allow your guests to easily book the cheapest hotels close-by.

Corporate Clients: A user-friendly tool that allows employees to book your dynamic corporate rate on the intranet of your company or a dedicated website.

Groups & Venues: Full-option event registration, including hotel reservations, online payments, automated invoicing & unlimited tailored possibilities.

Why use THPS?

The Egg Hotel BookingHaving used the platforms for our clients and groups, we can highlight the following benefits:

1. It truly simplifies your hotel booking process
2. You can benefit from the cheapest hotel rates available online, as special dynamic deals are set up each time
3. The selection of hotels only includes properties at walking distance from your office or your event venue, which is highly convenient for your guests
4. The booking portal can be tailored to your organisation and branding
5. Your team, partners and yourself will save valuable time!

Several clients already benefit from this service, such as Tour & Taxis, The Egg, Brussels44Center and many others. The hotel booking platforms facilitate their clients and partners’ accommodation reservations when they are coming to Brussels.

Interested in setting up your own booking platform? Please contact info@thps.eu or visit www.thps.eu and don’t wait to simplify your hotel booking process!

How to facilitate networking at business events?

Increase networking at events with the Matchmaking App feature!

Events are unique opportunities to meet and being introduced to new people.
But it appears that engaging a conversation with unknown people at an event can be challenging for most attendees.

Today, corporate event organisers are willing to facilitate networking at business events simply because this is one of the success factors that guarantees attendees’ satisfaction after an event. The more connections and potential leads they build, the more likely they are going to recommend the event.

App Networking ConferenceHow to facilitate networking at business events?

Since we love to be on the lookout for innovative and technological tools, Of”Cores decided to collaborate with TapCrowd to help people to network at events. Our registration platform is connected to the Tapcrowd app, a unique collaboration with impressive results!

TapCrowd helps companies, organisations and events to connect with their audience through mobile apps and mobile campaigns. They created in collaboration with Of”Cores a great Matchmaking module that can be included within our clients’ dedicated event App.

The Attendees List and Matchmaking modules allow registered attendees to:

Search a company or name in the full list of attendees
Find a suggestion of 20 “matching” profiles within the attendees list, based on business-related characteristics provided during registration
Send on-site meeting request to other attendees, with an agreed timing and pre-defined meeting point in the venue
Connect with other attendees on LinkedIn
Write direct messages to other attendees

Based on the guests’ profile while preserving privacy, TapCrowd’ rocket-science algorithm matches attendees with others, encouraging them to connect and meet onsite through the user-friendly App.

Why you should use the Matchmaking feature?

Networking at events

Networking becomes a lot easier for your attendees before, during and after your event.

The attendees can come prepared with a view on the guest list and decide in advance the key people they want to meet during the event for business purposes.The day(s) of the event, they send a quick meeting request and meet at the agreed time and location at the venue. After the event, they can follow-up easily by email or LinkedIn.

As event organiser, we make sure that the App is well integrated within the event planning and logistics, for example by creating digital visuals to promote the App usage onsite and creative meeting points at strategic locations.

Lastly, the meeting points can be an excellent visual opportunity to position your partners. By sponsoring the networking areas, they can create an inspiring experience for the attendees and position their brand as a business enabler. The guests will remember it, sponsors will love it!

Looking for an innovative approach to boost business connections at your next event? Looking to extend the life cycle of your event and maximize the ROE (Return On Event)?

Get in touch with us today at info@of-cores.com to setup your dedicated Event App!

Engage your audience with an interactive event tool: the Idea Wall

What is the Idea Wall?

The Idea Wall creates added value for your event and provides an interactive experience with your audience. Installed in the middle of your traffic zones it will offer the opportunity to your visitors to give their views and their thoughts about some specific questions.  It shows to your audience that their opinion matters and that an event can become a collective intelligence rather than a monologue between key-note speakers and visitors.  By combining technologies like tweet walls and apps but also physical desks, nobody should feel excluded to contribute and participate actively.

How does it work?

Two months before your event, you can invite your audience to start the discussion connecting them by downloading the event app and starting the conversation related to some specific topics.  You can also propose your audience to submit their own topics.  A lab manager will animate, filter and increase the interactions with your audience warming-up the debate.  During the event, each topic will be illustrated on the Idea Wall and some open discussions will also be scheduled proposing active contributors to meet face-to-face and to attract new visitors to join.  Research managers will put the ideas on the wall, will draw concepts and will develop a shower of fresh thoughts providing you as event organizer some useful insights and additional crowd sourced ideas.

Continuing the dialogue with your audience after the event is crucial. It avoids the next day feeling of “business as usual”.  You have to capitalize on the learnings and the enthusiasm you created during the event by inviting the visitors or absents to continue the debate using the app.  After a month of open dialogue, the lab manager and research manager will create an output leaving traces of what your audience developed.  A digital magazine, a printed magazine, a poster, a pop-up exhibition, a product or any other idea should be provided to your visitors showing that their active participation and intelligence matters and had an impact.

Check out this video to see the Idea Wall by Your Own Lab in action, during The World Bank Replenishment event at The Egg Brussels in June 2014:

Why use the Idea Wall?

The Idea Wall and the Yola – Your Own Lab App – are the right tools to engage a dialogue with your audience, to turn their experience into a living lab and to build your community of active engagers.  Stretching your event investment over a longer period of time should improve your ROI but should also fill the gap before the next meeting will happen…

logo Your Own Lab
FOR MORE INFORMATION ABOUT YOUR OWN LAB, THE IDEA WALL AND THE APP:

Contact: Alain Heureux
Website: www.yourownlab.com
Idea Wall page: www.yourownlab.com/ Idea Wall

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An application to transform your phone into a microphone

What is Crowd Mics?

Crowd Mics is an application that turns the audience’s smartphone into a wireless microphone. It means that the audience can talk through their phone and be heard over the sound system, so everyone has a wireless microphone. Crowd Mics also includes text commenting and polling and is very user friendly.

The concept of Crowd Mics has arisen while the two brothers, Sean and Tim Holladay, were in a meeting and couldn’t hear the audience questions or comments. It suddenly hit co-founder Sean: “I can FaceTime someone across the world and see and hear them fine, but I can’t hear that person in the room with me. Why can’t I use my phone as a wireless microphone?”

How does it work?

The speaker on stage plugs an iOS or Android device into the room’s sound system using the Crowd Mics app and creates an event name with password. Everyone downloads the free Crowd Mics app, connects to the same wireless router and joins the event. Now the audience can participate with voice commenting, text commenting and polling.

When someone wants to ask a question or make a comment, the person simply needs to tap the “Request to Talk” button on their device, and the presenter will see a list of people who want to talk in the order of the requests.

Why use Crowd Mics?

Crowd-mics-logo– The app doesn’t require an Internet connection
– You can download the app for free
– You don’t need to provide everyone with microphones
– The focus is less on the mic and more on the discussion
– It generates true interaction and participation

Discover Crowd Mics’ benefits at one of the next Of”Cores events!

 

How to use an Event App to Capture Leads and Get Some Attendee Love

As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads, but they also allow you to capture product interests from visiting prospects.

Obviously, hosting an event is a major investment of time and resources, and it can be a challenge to get the highest return on your investment. You have a limited period of time to talk with as many people as possible, and the chances are that you’ll end up missing out on a lot of valuable lead information. So, until cloning yourself becomes a viable option, a mobile app for your event might be the perfect solution.

While event apps have become pretty standard for professional events, they’re rarely used for lead capturing – and that’s a shame. If your event app provides value to your attendees, they’ll use it, and the more they use the app, the more information you could potentially collect.

Provide the Perfect Event App

The first step is to build and publish an event app that your attendees will love using. Your app should be so good that people will forget to look up from their smartphones during the keynote…just kidding.

Your ideal event app will be used by attendees before, during, and after the event. Before the event, they’ll want to browse and select speaking sessions to attend. During the event, the app helps them find their way around, see the agenda, and to meet other attendees or representatives from your company. Afterwards, the app can be used to review slides, papers, or brochures that were bookmarked during the event. An excellent event app can be a Swiss army knife in the pocket of your attendees. Here are some features your event app should include:

 Basic event information. First things first: your app should provide all of your event’s practical details. The location, with easy click-through for driving instructions, the schedule of the event, information on parking, public transport, hotels, etc.

Floorplan. For larger events, a floorplan is useful, so people can easily find exhibitor booths, rooms, and other useful places – think restrooms, bars, and elevators.

Tracks, sessions, and speakers. Include detailed information on speaking sessions, speakers and their bios, and, if applicable, session tracks.

Personal agenda. Mobile apps are more powerful when they are personal. A personal agenda allows the attendee to select sessions from the list and make a personal program. The app can also alert the user shortly before a next session starts.

Personal “conference bag”. A personal “conference bag” is a feature that attendees can use to bookmark whatever they find interesting during your event: speakers, other attendees that they meet, papers, slides from speakers, etc. Bookmarking should be done easily by selecting items in the app, or by scanning a QR code.

Networking for attendees. People attend events for two reasons: to learn, and to meet other people (it’s a bit like high school, remember?). You can publish an attendee list in your event app, and allow people to send messages to other attendees through the app – while preserving privacy, of course.

Live voting and Q&A. If you really want to boost interaction between speakers and your audience, and guarantee everyone in the room stays awake, consider live voting and live Q&A through the app. With live voting, audience members answer polls, and results are displayed on a large screen. In Live Q&A, they use the app to type a question, which is then displayed and answered. If you’ve got a tough crowd, you may want to screen questions before they’re displayed.

Push notifications with last minute announcements. Use your event app to stay in touch with attendees throughout the event. You can send out push notifications with last minute announcements, to promote a session, or my personal favorite: “The bar is open, you’re welcome to mingle”.

Promote Your Event App

Once your app is ready and published to the app stores, you’ll need to promote the app – with strong promotion, event apps can reach an adoption rate of 80% of attendees.

Before the event. You’ll want to promote the event app the moment people register for your event. Immediately provide a download link – preferably on the registration confirmation page. Highlight the benefits of your app e.g. “discover who else is coming” – and use screenshots to make the page even more attractive. It may sound obvious, but I’ll mention it anyway: you should promote your app in mailings before the event.

At the event. Posters and QR codes are great ways to promote your app during the event. A good practice is to make a standard slide that is shown at the beginning of each session, asking audience members to “download these slides with our app.” At the end, show a slide asking them to rate the session through the app. Ratings provide you with instant feedback, so you’ll know which speaker to ask again next time.

Capture Lead Information in Your Event App

An event app is not only a great service for your audience – it’s also a “sensing device” that captures lead information for your sales team. As I said before, most event apps are not used for lead capturing, which is a missed opportunity. You’d be amazed by the valuable information an event app can provide.

Important side note: if you’re going to collect lead information, make sure you inform your app users and get an opt-in.

Forms. Include short forms in your app that can be filled out to request information on specific topics, products, or services. These forms can be linked to content inside the app – you might link a form about a topic to a related session in the agenda. Keep your forms short, as they’ll be completed on a smartphone.

In-app user profiling. If you have a lead scoring algorithm, you can measure the user’s activity in the app. When a user adds a session to their agenda, for example, it might increase the “lead score” of that user for a certain topic. If a user attends sessions on product A, and bookmarks slides on product A, you can be pretty sure that user is interested in product A.

Sounds complicated? Start by emailing information to attendees after the event, based on the contents of their “conference bag.” It can be as simple as providing the slides of sessions after the event, or accompanying those slides with brochures and other collateral.
I hope I’ve convinced you to put an event app on top of your priority list – not only to capture leads, but to improve the value of your audience’s experience.  Don’t forget to include some amazing speakers… I’m available, especially in sunny locations close to a beach.

Written by Niko Nelissen – CEO, Tapcrowd
Interested in setting up an App for your next event? Get in touch to get more information and rates.