Author Archives: webmaster

STIMA events 2016: call for sponsors

Last year Of”Cores had the opportunity to work together with STIMA on their leading marketing congress in December. Thanks to a successful 2015 edition (read the story here), our partnership on event & sponsorship management is extended this year on several STIMA events.

Therefore, we are delighted to announce you the following inspiring projects, taking place in Brussels and Gent in 2016. Each event offers a unique opportunity to put your brand in the spotlight and raise your company’s profile among the Belgian marketers’ community.

Marketing powered by science

What? Senior level marketer event, with workshops from top marketing practitioners and top marketing professors.
When? Roularta Conference Center, 31 May 2016

The Rentrée – Digital shift (organised by STIMA, IAB Belgium & BDMA)

What? A lack of knowledge and experience often leads marketers to a ‘safe bet’ in the traditional domains, where digital marketing is not getting its place despite the enormous possibilities. This event breaks the pattern and gives to digital a full place in the marketing.
When? Brussels, 15 September 2016

STIMA Congress

What? This two-day conference, also known as ‘the flagship marketing conference’ is the annual gathering of more than 1000 marketing professionals. International speakers, an extensive marketing village are just some of the many valuable ingredients of this conference.
When? Brussels, 1-2 December 2016 (Thursday & Friday!)

Download the sponsorship brochure for more detailed information. We are looking forward to discussing a tailored package with you, in order to create a win-win partnership that fits your needs. Get in touch with us today!

Create the buzz before, during and after your event with Pictawall

Events are the perfect moment to activate fans. During events, people like to share their experience on social media. Event organisers can benefit from the momentum to get worldwide exposure and deliver their message. It is then an opportunity for events to analyse and understand the trending topics that are resonating within their audience in order to better understand their expectations. Consider Pictawall to create buzz before, during and after your event.


Pictawall helps event organisers to collect the best pictures and videos shared by their attendees on social media with #yourhashtag and publish them live on their event screens. As everyone wants to have their minute of fame, participants simply can’t stop sharing once they have appeared on the pictawalls.

Pictawall tweetwall event

To keep the buzz going after the event, Pictawall publishes all these visual recommendations from happy attendees into the event website and Facebook page, turning it into a highly social destination. To drive engagement, Pictawall also organises photo contests by asking online visitors to vote for their favourite snaps.

And the best part is that it can help you generate extra revenues from your sponsors. The social media walls are indeed natural eye-catchers, you can monetise them by integrating your sponsors’ logos and promotional videos and get a real return on investment on your social media activation.

Looking for an innovative approach to boost your event and get extra revenues from your sponsors? Look no further. Get in touch with us before May 15th and get 10% discount on your activation.

Pictawall tweet media wall event conference


Case study EDAA Summit 2016 in Brussels


Managing the first edition of an event is a challenging milestone for many European associations & organisations. The European Interactive Digital Advertising Alliance, EDAA, teamed up with Of”Cores to endeavor to a successful launch of their inaugural EDAA Summit. This event took place on the 1st of March at the Steigenberger Wiltcher’s Hotel in Brussels.

The EDAA is a Brussels-based organisation that acts as a central licensing body for Online Behavioural Advertising (OBA). The 2016 EDAA Summit announced the launch of new Mobile Principles and confirmed the application of the existing principles of transparency and control to mobile web-browsing. This conference gathered advertisers, policy makers, advertising agencies, as well as representatives from the direct marketing and the media sector.


1st edition
120 participants
3 policy keynotes, 5 panel discussions
23 speakers
7 sponsors & partners
8 video interviews
#EDAASummit top trending topic in Belgium on Twitter


Our team supported the EDAA to organise the first edition of their Summit. We managed to create the most suitable setup to ensure the success of the conference. We provided:

Event Marketing & Communication:

Creative identity of the event
Digital marketing: conference website, save the date, email campaigns, reminders, satisfaction survey
Video production: event movie, video interviews with key speakers and stakeholders
Event collateral and branding
All delegate communications

Event Management:

Supplier negotiation, selection and management
Sponsors logistics
Hotel room management
Registration, invoicing, administration and online payment
Venue management and logistics of the overall event
Creation of the event script, floor plan & briefing of all involved parties

Project Management:

Budget creation and follow-up
Timeline creation and follow-up
Consultancy, advice and best-practices
Survey, report and statistics

Check out the event movie to get a 4-minutes overview of the event:

Are you facing difficulties when it comes to managing your event activities? Working in close collaboration with your organisation, we quickly understand your needs and act as an extension to your team.

Learn more about what we can do for you, contact us at

Event technology: why we love the combo etouches/Tapcrowd

In September 2015, event management software company etouches acquired the Belgian-based mobile technology company Tapcrowd (read the full story). Always on the lookout for innovative tools that increase events’ efficiency, we are proud to be one of the first companies to use etouches – Tapcrowd solutions.

Of”Cores’ Managing Director Jean-Baptiste de Bock was pleased to give an interview to explain how Of”Cores integrated these solutions in our business to offer a seamless process for our clients.

Watch the video to learn more about how we use event technology to create unique and interactive event experiences:

Read the full case study:

case-story etouches - Tapcrowd

Looking to improve your event efficiency? Get in touch to learn more about what we can do for your business.


Case Movie STIMA Congress 2015 in Ghent

This year Of”Cores handled the logistics and sponsorships of the 34th edition of the STIMA Congress, taking place on December 4-5 at the ICC Ghent. The STIMA Congress is the must-attend event for all marketing professionals in Belgium. It is organised by STIMA – Stimulating Marketing, the largest community for marketing-minded professionals, gathering more than 1000 members and organising close to 40 activities per year.


Checklist: your step-by-step guide to a successful event

Generosity is a crucial aspect of entrepreneurship, therefore we are delighted to offer you an early Christmas gift: a simplified checklist to a successful event.

Project planning, keeping the overview on all elements and a pro-active approach are some key aspects to succeed in your event.

At Of”Cores we make sure to determine each and every step of the event management, in combination with strategic communication planning and a detailed timeline, mapping all responsibilities. Successful events usually start with thorough preparations before, outstanding customer-oriented service during and a comprehensive follow-up after the event.

Curious about our way of delivering high quality, memorable and inspiring events, every time?

After a first infographic introducing who is behing Of”Cores, the team has put together a new infographic to guide you on your way to the ultimate goal: an extraordinary event!

Guide To A Successful Event - Of Cores

Inspired by the way we work? We would be happy to team up with you to create an unforgettable event experience, let’s schedule a meeting together !


Speed networking: the recipe of a good business blind date

As highlighted in our previous post How to facilitate networking at business events?, we know how difficult it can be to engage a conversation with a stranger at events. But we also believe that networking is key to guarantee the attendees’ satisfaction.

In light of that, we initiated a new interactive activity at the STIMA Congress 2015 to encourage the participants meeting with each others during a short and limited period of time.

Introducing Of”Cores business blind date

The recipe is simple, here is what you need:

two strangers
a cosy place (like a retro beetle)
a sand-timer
a nice giveaway
a facilitator

Use the facilitator to bring together two strangers into the beetle. Let them choose the timing and put the sand-timer on!

Business Blind date

When there’s no time left, cordially invite the participants to leave their seats to other guests. You will observe that they usually keep chatting afterwards! We also noticed that 100% of the participating guests exchanged business cards to keep in touch for future business!

To bring this idea to the next level, it is also possible to facilitate the dialogue by providing a series of three to five random questions on a mobile tablet to the participating delegates. It helps them to initiate the conversation with a selection of icebreaker questions.

Lastly, bear in mind that communicating about your networking activity is essential to attract guests to participate in the business blind date. Social media can be a powerful tool to do some buzz before, during and after the event.

Looking forward to offer creative event experiences to your target audience?
Our dedicated team is ready to brainstorm with you and organise the most suitable event activation for your brand. Get in touch with us today.

Trainees wanted!

We are looking for two student profiles to reinforce our team in Brussels as trainees / interns :

1 Event Management Trainee
1 Marketing & Communications Coordinator Trainee

Both positions are available for a period from 3 to 12 months. All applicants must have excellent organisational skills and top notch oral and written English communication skills.

The successful candidates will be part of a team of business and marketing experts and work in a dynamic and international environment. The positions are based in Brussels, a few minutes walk from Midi Station. This is a unique opportunity to learn about the event industry in a fun and professional atmosphere!

To see if you fit and how to apply, please consult the two offers above or drop us an email.

Of"Cores takes over the event organisation and sponsorships of the STIMA Congress

Of”cores was chosen to manage the organisation and sponsorships of the marketing conference of the year

We’re proud to announce that we will handle the event management and sponsorships of the STIMA Congress 2015, taking place on December 4-5 at the ICC Gent. The STIMA Congress is the Belgian marketing conference of the year, attracting over 1000 marketing professionals including Chief Marketing Officers, Senior Marketing Executives, Marketing Directors, etc.

The event is managed by STIMA – Stimulating Marketing, the main community of marketing professionnals in Belgium. The Of”Cores team is responsible for the logistics, event planning as well as the sponsor management of the annual congress. We are looking forward to delivering a one-to-remember event to Belgian marketers !

STIMA International Marketing Congress - The Festival Edition - 06/12/2014 - ICC Ghent, Belgium

Opportunities to sponsor are now open

This is a unique opportunity to highlight your brand at the STIMA Congress. Whether you would like to exhibit your solutions and products, host private meetings or simply showcase your brand, we offer several options to suit your business needs. Get in touch with us to find creative ideas on how to best position your brand during the event.

Last but not least, if you decide to sponsor before the end of June in order to be visible as from the first communications, you will benefit from an attractive early bird sponsorship discount!

Interested in sponsoring the STIMA Congress 2015? Get in touch with us today to receive the sponsorship brochure.

More information:

STIMA International Marketing Congress - The Festival Edition - 05/12/2014 - ICC Ghent, BelgiumCredits: photos from the STIMA Congress 2014, courtesy of STIMA

Case Movie Net Futures 2015 in Brussels

On 25 and 26 March 2015, Of’Cores handled the event organisation and logistics of Net Futures in The Egg Brussels. Net Futures is the must-attend conference from The European Commission dealing with Future Internet topics in the Digital Single Market such as IoT, open source, cloud, smart cities, tech startups, etc.

The 5 000m² of the venue were perfectly optimised to welcome a crowd of +1000 guests over the two days: 34 companies showcased their solutions in an exhibition area, the plenary sessions in the auditorium were live-streamed for those who couldn’t attend, 3 streams were taking place at the same time in different rooms and a hackaton was installed for software developers in a side area.

Furthermore, Of’Cores provided interactive tools to enrich the attendees’ experience of the event: the official Net Futures Event App featuring the event programme, exhibitors’ map, speakers information and above all a powerful match-making feature ; and Pictawall, an extra-large social media wall to share live thoughts and pictures from the attendees.


> 5 000m² event venue
> 1 000 guests
37 countries represented
34 exhibitors
18 video interviews with top speakers and exhibitors
16 577 total user actions on Net Futures Official App
2 174 total media shared during the event on Pictawall


Of”Cores supported the Net Futures’ team to make the conference a success in several aspects of the project management, such as:

Supplier negotiation and selection
Venue management and logistics of the overall event
Fully tailor-made registration portal available online before the event and onsite during the event itself, incl. hotel booking
Registrations synched with Of”Cores’ live badge printing system
Marketing materials, onsite branding and digital signage
Creation of match-making opportunities through the conference App and onsite meeting points
Conference App
Live streaming of the plenary sessions
Live social media wall to engage the audience
Coordination of the official event photos and videos – 18 video interviews realised

…and much more!

It’s our job to plan, organise, control and monitor every aspect of your event. Learn more about how we can help in the organisation of your next event, contact us today at

Enjoy the case movie of Net Futures 2015:

Case Movie realised by Emove, visual communication agency based in Brussels.

Emove logo


Venue in the spotlight: MICX Mons

Today we’re pleased to present you a brand new venue in the spotlight. Discover MICX, or Mons International Congress Xperience, a sustainable congress center and architectural masterpiece by Daniel Libeskind in Mons, Belgium.

Close to Brussels National Airport (45 minutes), Brussels South – Charleroi (40 minutes) and Lille (50 minutes). By train, MICX is only 1 hour and 20 minutes away from Paris, 3 hours from Cologne, 3 hours from Amsterdam, and 2 hours and 40 minutes from London.

Facts and figures

20 rooms
10 to 1000 people
Indoor & outdoor car parks
Catering service
Free wifi

Auditorium MICX Mons

MICX offers fully scalable and tailor-made solutions for your meetings, seminars, product presentations, conventions, conferences, and shareholders’ meetings. This exceptional building includes auditoria and rooms equipped with the latest technologies, and fulfils the most demanding expectations in terms of events organisation.
Find out more about the rooms

Without forgetting additional services, which can be organised on a tailor-made basis, in order to meet your specific requirements, including hostesses, cleaning and housekeeping, secretarial services, security and caretaking, interpretation services, technicians and cloakrooms, etc.

Hall entrance MICX MonsEvent at MICX Mons

Work with the assistance of specialists at every level, and with the very latest technologies, such as the interpretation booths in all the auditoria, and a cutting-edge audio-visual system.

The cherry on the MICX cake is the fact that each seat in the auditoria combines a design that has been specifically adapted for the location, with an individual power outlet, which can be used to recharge your mobile, tablet and laptop batteries as often as you need to! In short, each room in the MICX guarantees that you be will able to work under optimal conditions!

The MICX suits several types of events perfectly and is ideal to provide your guests with a design and modern atmosphere in a cultural destination.

If you would consider the MICX to host one of your upcoming business events, get in touch with us today.

Credits: photos courtesy of the MICX.

Simplify your hotel booking process with THPS

THPS aims to simplify your hotel room search and booking process with customised booking platforms, tailored to your business needs.

Efficiency is a key factor that all companies seek, especially when it comes to organising, business trips or accomodation for various occassions. As we know how time consuming it can be to search for the best accomodation deal online, we discovered a solution that enhances this kind of efficiency.

THPS – Tailored Hotel Platform Solutions – is a service provider that brings a new dimension into the hotel booking process. THPS creates tailored hotel booking platforms with dynamic room rates for venues, office buildings and corporate clients.

3 different solutions to match your business goals

This new service aims to simplify your hotel room search and booking process. Three platforms are available, depending on your business needs:

Office Buildings & Venues: For event venues or office buildings hosting several companies. Allow your guests to easily book the cheapest hotels close-by.

Corporate Clients: A user-friendly tool that allows employees to book your dynamic corporate rate on the intranet of your company or a dedicated website.

Groups & Venues: Full-option event registration, including hotel reservations, online payments, automated invoicing & unlimited tailored possibilities.

Why use THPS?

The Egg Hotel BookingHaving used the platforms for our clients and groups, we can highlight the following benefits:

1. It truly simplifies your hotel booking process
2. You can benefit from the cheapest hotel rates available online, as special dynamic deals are set up each time
3. The selection of hotels only includes properties at walking distance from your office or your event venue, which is highly convenient for your guests
4. The booking portal can be tailored to your organisation and branding
5. Your team, partners and yourself will save valuable time!

Several clients already benefit from this service, such as Tour & Taxis, The Egg, Brussels44Center and many others. The hotel booking platforms facilitate their clients and partners’ accommodation reservations when they are coming to Brussels.

Interested in setting up your own booking platform? Please contact or visit and don’t wait to simplify your hotel booking process!

Case Movie Tech Startup Day 2015 in Brussels

In March Of”Cores organised the Tech Startup Day, the must attend event for the tech startup community in Belgium. For the first time, has outsourced the organisation of the conference.

The event offered a unique convergence of technology, innovation and entrepreneurship and welcomed all startup veterans and enthusiast from Belgium and around Europe. It took place at The Egg Brussels, an exceptional congress and meeting center of 5000m2.

Tech Startup Day in numbers

#1 startups conference in Belgium
900 attendees
70+ startup supporting organisations
60 speakers
6 parallel workshops taking place at the same time
355 event App downloads
6 supporting organisations: Microsoft, Flanders Investment & Trade, Agentschap Ondernemen, Vlaanderen in Actie and KBC

Of”Cores’ added value

Of”Cores supported’s team to make Tech Startup Day a success in several aspects of the project management, such as:

Online and onsite registration management, support desk, invoicing & administration
Supplier negotiation, selection and day-to-day management: venue, catering, audio-visual, creative design, print, video, photographer, furniture, exhibition, event app, …
Venue management and logistics of the overall event
Marketing materials, onsite branding and digital signage
Conference App
Creation of match-making opportunities through the conference App and onsite meeting points
Live social media wall to engage the audience
Coordination of exhibition and booths
Production of video interviews
 Automate badge printing, connected to registration through our in-house scanners

…and much more!

It’s our job to plan, organise, control and monitor every aspect of your event. Learn more about how we can help in the organisation of your next event; contact us today at

Enjoy the case movie of Tech Startup Day 2015:

Case Movie realised by Emove, visual communication agency based in Brussels.

Emove logo

Get to know Of"Cores better!

Reliable business relationships usually start by meeting people. Getting to know each other enables a two-ways collaboration with transparency and trust as prerequisites. Today we’re pleased to share with you who is behind Of”Cores, so you get to know the team a little better!

Our team of experts is growing

As Of”Cores’ activities have increased exponentially since the launch of the company, the team grew in parallel to support new businesses.

Benedicte We are thrilled to introduce you to Bénédicte Blondel, our Marketing Expert who started early 2015. After being the Communications Manager at the European digital advertising association IAB Europe and Marketing Manager at Yahoo!, she has chosen to join the Of”Cores team. Bénédicte can assist you in building up your event marketing strategy and is the eagle-eye of the team!

In order to present you our team members and their expertise, we have recently released a  Team page in our website: meet the team!

The Of”Cores Infographic

Sometimes graphics can be more revealing than conventional writing. The team at Of”Cores has put together an infographic that illustrates our activities, values and team spirit.

This infographic aims to summarize who we are and what we do – as well as what we don’t do! Check it out:

Infographic Of CoresIf you enjoyed this first introduction to Of”Cores’ team of passionate experts, we would be glad to meet you in person to discuss how we can help your business: let’s schedule a meeting together!

How to facilitate networking at business events?

Increase networking at events with the Matchmaking App feature!

Events are unique opportunities to meet and being introduced to new people.
But it appears that engaging a conversation with unknown people at an event can be challenging for most attendees.

Today, corporate event organisers are willing to facilitate networking at business events simply because this is one of the success factors that guarantees attendees’ satisfaction after an event. The more connections and potential leads they build, the more likely they are going to recommend the event.

App Networking ConferenceHow to facilitate networking at business events?

Since we love to be on the lookout for innovative and technological tools, Of”Cores decided to collaborate with TapCrowd to help people to network at events. Our registration platform is connected to the Tapcrowd app, a unique collaboration with impressive results!

TapCrowd helps companies, organisations and events to connect with their audience through mobile apps and mobile campaigns. They created in collaboration with Of”Cores a great Matchmaking module that can be included within our clients’ dedicated event App.

The Attendees List and Matchmaking modules allow registered attendees to:

Search a company or name in the full list of attendees
Find a suggestion of 20 “matching” profiles within the attendees list, based on business-related characteristics provided during registration
Send on-site meeting request to other attendees, with an agreed timing and pre-defined meeting point in the venue
Connect with other attendees on LinkedIn
Write direct messages to other attendees

Based on the guests’ profile while preserving privacy, TapCrowd’ rocket-science algorithm matches attendees with others, encouraging them to connect and meet onsite through the user-friendly App.

Why you should use the Matchmaking feature?

Networking at events

Networking becomes a lot easier for your attendees before, during and after your event.

The attendees can come prepared with a view on the guest list and decide in advance the key people they want to meet during the event for business purposes.The day(s) of the event, they send a quick meeting request and meet at the agreed time and location at the venue. After the event, they can follow-up easily by email or LinkedIn.

As event organiser, we make sure that the App is well integrated within the event planning and logistics, for example by creating digital visuals to promote the App usage onsite and creative meeting points at strategic locations.

Lastly, the meeting points can be an excellent visual opportunity to position your partners. By sponsoring the networking areas, they can create an inspiring experience for the attendees and position their brand as a business enabler. The guests will remember it, sponsors will love it!

Looking for an innovative approach to boost business connections at your next event? Looking to extend the life cycle of your event and maximize the ROE (Return On Event)?

Get in touch with us today at to setup your dedicated Event App!

Engage your audience with an interactive event tool: the Idea Wall

What is the Idea Wall?

The Idea Wall creates added value for your event and provides an interactive experience with your audience. Installed in the middle of your traffic zones it will offer the opportunity to your visitors to give their views and their thoughts about some specific questions.  It shows to your audience that their opinion matters and that an event can become a collective intelligence rather than a monologue between key-note speakers and visitors.  By combining technologies like tweet walls and apps but also physical desks, nobody should feel excluded to contribute and participate actively.

How does it work?

Two months before your event, you can invite your audience to start the discussion connecting them by downloading the event app and starting the conversation related to some specific topics.  You can also propose your audience to submit their own topics.  A lab manager will animate, filter and increase the interactions with your audience warming-up the debate.  During the event, each topic will be illustrated on the Idea Wall and some open discussions will also be scheduled proposing active contributors to meet face-to-face and to attract new visitors to join.  Research managers will put the ideas on the wall, will draw concepts and will develop a shower of fresh thoughts providing you as event organizer some useful insights and additional crowd sourced ideas.

Continuing the dialogue with your audience after the event is crucial. It avoids the next day feeling of “business as usual”.  You have to capitalize on the learnings and the enthusiasm you created during the event by inviting the visitors or absents to continue the debate using the app.  After a month of open dialogue, the lab manager and research manager will create an output leaving traces of what your audience developed.  A digital magazine, a printed magazine, a poster, a pop-up exhibition, a product or any other idea should be provided to your visitors showing that their active participation and intelligence matters and had an impact.

Check out this video to see the Idea Wall by Your Own Lab in action, during The World Bank Replenishment event at The Egg Brussels in June 2014:

Why use the Idea Wall?

The Idea Wall and the Yola – Your Own Lab App – are the right tools to engage a dialogue with your audience, to turn their experience into a living lab and to build your community of active engagers.  Stretching your event investment over a longer period of time should improve your ROI but should also fill the gap before the next meeting will happen…

logo Your Own Lab

Contact: Alain Heureux
Idea Wall page: Idea Wall


Case Movie IMA Europe 20th Anniversary Conference in Brussels

On 23 and 24 September 2014, IMA Europe (Industrial Minerals Association – Europe), celebrated its 20th Anniversary Conference in Brussels. They put the organisation of the two-day event, Gala and Conference, in Of”Cores’ hands.

The event took place at the Square – Brussels Meeting Centre under the theme “IMAGINE the future with industrial minerals”. It comprised of:
– IMA Recognition Award Ceremony & 20th Anniversary Gala Dinner
– The IMA 2014 Conference
– High Level Roundtable “Is there a future for industrial minerals extraction in Europe?”
– IMA Safety Awards Ceremony

Enjoy the case movie of this two-day event organised by Of”Cores:

We would like to thank the IMA-Europe team for their trust and collaboration.
Movie realised by Emove, visual communication agency based in Brussels.




4 steps to green your event by Isabelle Heureux


Every year over 80 million people around the world attend a meeting or conference, and even more attend trade shows or exhibitions.

Any gathering, such as a meeting or conference, has negative environmental implications – arising for example from participants travelling to the meeting; heating and cooling the venue; the materials provided to participants; the catering for their meals. They consume natural resources (energy, water), generate waste cause local air and water pollution, and contribute to climate change through greenhouse gas emissions.

A Green Event is one designed, organized and implemented in a way that minimizes negative environmental impacts.


Greening your meeting will reduce the direct environmental impact of it, but should also leave a positive and lasting legacy to our community.
A number of opportunities and benefits can be identified, for the organizers, the participants, the service providers and for the local region; cost savings, environmental innovation, awareness raising, positive reputation and many more.


Isabelle Heureux - Green Event Expert

Isabelle Heureux | Photography © Bob Nicol

As an established designer I have found the challenge very inspiring so I started to select a number of environmental friendly materials to decorate the venue.
Then I developed a clear and easy procedure in order to achieve green operational goals.

The procedure I propose will consist of two core sections:  “What to know” – the background and justification for looking at the environmental impact of a meeting, and “What to do” – a practical checklist during the implementation phase.

Following the event I will produce a final report which will clearly highlight where the successes lay and where improvements could have been made. The report will judge the event on several green event criteria including air quality, waste management, water conservation, energy efficiency and the effective use of alternative green consumer items.

The report will also enable you to benchmark against previous years’ data, and compare your event against others.


The idea came from over three years experience helping redesign and renovate a post-industrial building in Brussels into a modern and sustainable venue suitable for international events, conferences, exhibitions and artistic performances.

For three years I saw many very different beautiful events being organized and being dismantled at The Egg and I was shocked by the amount of wastage they produced; several containers’ full and not only with paper and cardboard, but also food, furniture, flowers, etc and this only after a one-day event!

Talking to event-planners I realized they were indeed very concerned about the problem but unable to find the time to do something about it. Some of them even encouraged me and they shared their own experience with me. That’s how it all started really; very naturally.


We all want to produce events that reach our business objectives, but the environmental footprint of meetings large and small is gaining increasing attention; all have an impact on the world we live in.

If we could start with little easy things on a regular basis it would make a huge difference at the end of the year! Just like we would do at home; recycling our waste, saving energy, using the bike or public transport rather than the car, but also banning disposable plastic bags, thinking twice before buying consumables, avoiding useless packages, and many more. All initiatives can make a real difference!

The greening of an event is a continuous process.


1 free coaching meeting
Value of the offer: 300 €
This offer is limited to the first 10 companies that will contact
Isabelle Heureux from Of”Cores








How to increase event efficiency with event management, websites & registration software?

Full-option event websites as from € 700 only
Since event management costs a lot of time and hard work, Of”Cores decided to invest in outstanding software that covers many vital aspects of the event planning lifecycle in order to improve your event efficiency.

Besides modules for budgeting, project management, scheduling, communication, call for papers, seating and many more, the software allows us to create your personal event website and full-option registration. We efficiently set up a customised website, including a registration module with the purpose to optimise attendee, speaker and exhibitor registrations for both your internal and external events. Event efficiency is key!

Event websites and registration – Features and benefits:

  • Event efficiency software website Of CoresCustomised event website with personalised URL with unlimited tabs as from € 700 only!
  • A user-friendly registration process
  • Possibility to book hotel rooms within the registration page
  • Convenient and secure online payment for your guest’s event and hotel bookings
  • Automated invoicing
  • All administration managed for you
  • An incredible service-minded team at your disposal

This combination of innovation, automation and top-notch service gives us the opportunity to deliver you an exclusive product that is efficient and provides your attendees with a professional first impression of your event.

Of”Cores offers you event websites and registration as you have never experienced before! Contact us at for more information or a price quote.


An application to transform your phone into a microphone

What is Crowd Mics?

Crowd Mics is an application that turns the audience’s smartphone into a wireless microphone. It means that the audience can talk through their phone and be heard over the sound system, so everyone has a wireless microphone. Crowd Mics also includes text commenting and polling and is very user friendly.

The concept of Crowd Mics has arisen while the two brothers, Sean and Tim Holladay, were in a meeting and couldn’t hear the audience questions or comments. It suddenly hit co-founder Sean: “I can FaceTime someone across the world and see and hear them fine, but I can’t hear that person in the room with me. Why can’t I use my phone as a wireless microphone?”

How does it work?

The speaker on stage plugs an iOS or Android device into the room’s sound system using the Crowd Mics app and creates an event name with password. Everyone downloads the free Crowd Mics app, connects to the same wireless router and joins the event. Now the audience can participate with voice commenting, text commenting and polling.

When someone wants to ask a question or make a comment, the person simply needs to tap the “Request to Talk” button on their device, and the presenter will see a list of people who want to talk in the order of the requests.

Why use Crowd Mics?

Crowd-mics-logo– The app doesn’t require an Internet connection
– You can download the app for free
– You don’t need to provide everyone with microphones
– The focus is less on the mic and more on the discussion
– It generates true interaction and participation

Discover Crowd Mics’ benefits at one of the next Of”Cores events!


Event destination in the spotlight: Malta

The Maltese Islands are being described as one big open-air museum. They offer a variety of magnificent castles, palazzos and forts as function venues. Also romantic village squares, luxury yachts and exclusive sea-front facilities are part of Malta’s unique look.

The complex history of Malta and its location between Africa and Europe result in an interesting cultural blend. This leaves many traces in Maltese food, architecture, personality of the locals etc.  No wonder there are many business event opportunities between Valletta, St. Julian’s bay and Gozo. However, one may question whether Malta is also an attractive event destination. The answer is simple: absolutely! Besides the climate being very pleasant most of the time and the easy accessibility of the island by plane, most historical buildings can be rented with the right connections!

Gozo Malta

Though, we would like to point out that besides this potential a combination of an experienced event management company and the right destination management company is a necessity.  Malta is a small island so you need good connections with the local suppliers. There is no need to explain this is part of the success or failure of your event. In addition, we work together with three international hotels that meet our high standards and guarantee a smooth and perfect stay.

Conclusion: Malta and Gozo suit several types of events perfectly and are ideal to fulfill the goal to have a luxury atmosphere in a sunny destination. If you would consider Malta as your next destination, please do not hesitate to contact us.

Of”Cores announces the opening of its headquarters in Brussels

Of”Cores, the Belgian-based corporate event solutions company, is delighted to announce the official opening of its new headquarters in Brussels, in addition to its current representation office in Ghent.

Of”Cores’s main goal is to provide the highest standards of event management to national and international clients. From this perspective, Jean-Baptiste de Bock, Of”Cores Founder & Managing Director, says: “After organising more than 2000 events in Brussels for European associations, institutions and international companies, it was a natural move to settle in the capital. This is a way to ensure that our current and future clients get a high quality service and all the support required to realise their projects.”

The new head office is hosted in the Egg, an exceptional 15.000m2 post- industrial building dedicated to creativity and innovation. Jean-Baptiste de Bock describes the new working space as “inspiring, contemporary and open-minded”, in line with Of”Cores’ values.

The location of the new headquarters in the Egg is very convenient. It’s only a 5-minutes walk from Midi Station, which connects Brussels to major European cities such as London, Paris or Amsterdam. A strategic move for the growing start-up already well established within Brussels-based corporates and associations.

Of-Cores Event HQ Of-Cores office in The Egg

How to use an Event App to Capture Leads and Get Some Attendee Love

As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads, but they also allow you to capture product interests from visiting prospects.

Obviously, hosting an event is a major investment of time and resources, and it can be a challenge to get the highest return on your investment. You have a limited period of time to talk with as many people as possible, and the chances are that you’ll end up missing out on a lot of valuable lead information. So, until cloning yourself becomes a viable option, a mobile app for your event might be the perfect solution.

While event apps have become pretty standard for professional events, they’re rarely used for lead capturing – and that’s a shame. If your event app provides value to your attendees, they’ll use it, and the more they use the app, the more information you could potentially collect.

Provide the Perfect Event App

The first step is to build and publish an event app that your attendees will love using. Your app should be so good that people will forget to look up from their smartphones during the keynote…just kidding.

Your ideal event app will be used by attendees before, during, and after the event. Before the event, they’ll want to browse and select speaking sessions to attend. During the event, the app helps them find their way around, see the agenda, and to meet other attendees or representatives from your company. Afterwards, the app can be used to review slides, papers, or brochures that were bookmarked during the event. An excellent event app can be a Swiss army knife in the pocket of your attendees. Here are some features your event app should include:

 Basic event information. First things first: your app should provide all of your event’s practical details. The location, with easy click-through for driving instructions, the schedule of the event, information on parking, public transport, hotels, etc.

Floorplan. For larger events, a floorplan is useful, so people can easily find exhibitor booths, rooms, and other useful places – think restrooms, bars, and elevators.

Tracks, sessions, and speakers. Include detailed information on speaking sessions, speakers and their bios, and, if applicable, session tracks.

Personal agenda. Mobile apps are more powerful when they are personal. A personal agenda allows the attendee to select sessions from the list and make a personal program. The app can also alert the user shortly before a next session starts.

Personal “conference bag”. A personal “conference bag” is a feature that attendees can use to bookmark whatever they find interesting during your event: speakers, other attendees that they meet, papers, slides from speakers, etc. Bookmarking should be done easily by selecting items in the app, or by scanning a QR code.

Networking for attendees. People attend events for two reasons: to learn, and to meet other people (it’s a bit like high school, remember?). You can publish an attendee list in your event app, and allow people to send messages to other attendees through the app – while preserving privacy, of course.

Live voting and Q&A. If you really want to boost interaction between speakers and your audience, and guarantee everyone in the room stays awake, consider live voting and live Q&A through the app. With live voting, audience members answer polls, and results are displayed on a large screen. In Live Q&A, they use the app to type a question, which is then displayed and answered. If you’ve got a tough crowd, you may want to screen questions before they’re displayed.

Push notifications with last minute announcements. Use your event app to stay in touch with attendees throughout the event. You can send out push notifications with last minute announcements, to promote a session, or my personal favorite: “The bar is open, you’re welcome to mingle”.

Promote Your Event App

Once your app is ready and published to the app stores, you’ll need to promote the app – with strong promotion, event apps can reach an adoption rate of 80% of attendees.

Before the event. You’ll want to promote the event app the moment people register for your event. Immediately provide a download link – preferably on the registration confirmation page. Highlight the benefits of your app e.g. “discover who else is coming” – and use screenshots to make the page even more attractive. It may sound obvious, but I’ll mention it anyway: you should promote your app in mailings before the event.

At the event. Posters and QR codes are great ways to promote your app during the event. A good practice is to make a standard slide that is shown at the beginning of each session, asking audience members to “download these slides with our app.” At the end, show a slide asking them to rate the session through the app. Ratings provide you with instant feedback, so you’ll know which speaker to ask again next time.

Capture Lead Information in Your Event App

An event app is not only a great service for your audience – it’s also a “sensing device” that captures lead information for your sales team. As I said before, most event apps are not used for lead capturing, which is a missed opportunity. You’d be amazed by the valuable information an event app can provide.

Important side note: if you’re going to collect lead information, make sure you inform your app users and get an opt-in.

Forms. Include short forms in your app that can be filled out to request information on specific topics, products, or services. These forms can be linked to content inside the app – you might link a form about a topic to a related session in the agenda. Keep your forms short, as they’ll be completed on a smartphone.

In-app user profiling. If you have a lead scoring algorithm, you can measure the user’s activity in the app. When a user adds a session to their agenda, for example, it might increase the “lead score” of that user for a certain topic. If a user attends sessions on product A, and bookmarks slides on product A, you can be pretty sure that user is interested in product A.

Sounds complicated? Start by emailing information to attendees after the event, based on the contents of their “conference bag.” It can be as simple as providing the slides of sessions after the event, or accompanying those slides with brochures and other collateral.
I hope I’ve convinced you to put an event app on top of your priority list – not only to capture leads, but to improve the value of your audience’s experience.  Don’t forget to include some amazing speakers… I’m available, especially in sunny locations close to a beach.

Written by Niko Nelissen – CEO, Tapcrowd
Interested in setting up an App for your next event? Get in touch to get more information and rates.

Case Movie Interact Barcelona 2013

On May 23 – 24, the W Hotel in Barcelona was the place to be for all leading European advertisers, agencies, media owners, regulators and policy makers. The theme of the 7th edition of Interact: ‘Battle of the Screens: Compete or collaborate?’.

Together with the IAB Europe team we organised this annual event & created what participants described as “the best Interact ever”.  Sit down, lean back & enjoy!!

Many thanks to the team at IAB Europe for the kind words; it was a spectacular edition thanks to our superb collaboration!

Hi there, it's nice to meet you!

Welcome to our brand-new blog!

We’d like to introduce ourselves, we are Of”Cores and we offer corporate event solutions. Our specialism is international event management/marketing  – and we enjoy sharing stories, information, sector insights, promotions about the corporate event and hospitality sector with anyone who is interested!

From our point of view it’s only through sharing stories that we can show how our team adds value to the events community and potential clients. In this age of co-production and co-creation, we believe that by sharing useful information makes easier to deliver better and more successful corporate events.

Through this blog you can engage, share, teach and learn. We will know that we have achieved our aim if we get questions, comments and responses from you, our community! From our experience, when people share and teach others it’s the best way to learn and from each other’s mistakes and equally from their successes. That’s one way to create value and improve performance.

Here are some of the topics we will write about. Be bold, share your ideas, experiences and stories in our comments section!

  • Trends within the event & marketing sector
  • The importance of solid partnerships for a successful event
  • How to put your event in the market
  • Hospitality, Event & Marketing insights
  • ‘’Things that went wrong’’ – True stories from behind the scenes

We will use our own events as interesting case studies, we will find useful industry news, show movies, publish pictures and anything else that inspires us! We are doing this because we believe that in the events industry it’s important to stay informed about the latest trends and technologies and that’s our job. We’re excited to hear what you think!

You can also connect us on Facebook, LinkedIn, Youtube and Instagram and find out information about what we’re up to on our website:

Enjoy, like and share!

The Of”Cores-team