We’ve compiled a list of 8 business events related stats to help you better understand attendees expectations and challenges faced by event organisers around the globe.
▸ 50% of B2B companies say the biggest challenge in throwing an event is getting people to respond to invites. (Hubspot)
▸ 88% of event professionals said using an event app had a positive impact on attendee satisfaction. (Guidebook)
▸ 86% of event attendees rate an event app as a top 3 aspect that made their time at an event more enjoyable. (Guidebook)
▸ 83% of corporate marketers say that events drive sales better than awareness (Chron)
▸ 20-30 minutes : Amount of time preferred by attendees for a presentation (single-speaker event). (MPI Meetings Outlook – 2016 Summer Edition)
▸ 74% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. (EMI & Mosaic)
▸ 66% of people attending an event engage in online activities during the event. (Bizzabo)
▸ 30% of event attendees tickets purchasers look up future events from the same organiser after they’ve attended an event. (Bizzabo)
Were you surprised by some facts? We’d be pleased to hear your thoughts and discuss how to bring your event to the next level together.
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