Case study EDAA Summit 2017 in London

AN INTERNATIONAL CONFERENCE AT THE RENAISSANCE ST PANCRAS HOTEL

For many European associations & organisations, their annual event is a crucial highlight of the year. It is very powerful aspect of their marketing strategy, a perfect opportunity to reinforce the association’s value proposition. These projects are not only labor-intensive, they also require various skills.

The European Interactive Digital Advertising Alliance, EDAA, teamed up with Of”Cores to set up a second successful edition of their EDAA Summit, after a positive collaboration on the inaugural summit the year before. This event took place on the 28th of November at the Renaissance St Pancras Hotel in London.

The EDAA is a Brussels-based organisation that acts as a central licensing body for Online Behavioural Advertising (OBA). The 2017 EDAA Summit gathered advertisers, policy makers, advertising agencies, as well as representatives from the direct marketing and the media sector.

Check out the event movie by our partner Emove:

EDAA SUMMIT IN NUMBERS

2nd edition
150 participants
15 speakers

OF”CORES’ ADDED VALUE

Our team supported the EDAA to organise the second edition of their Summit. We managed to create the most suitable setup to ensure the success of the conference. We provided:

Event Marketing & Communication:

Creative identity of the event
Digital marketing: conference website, satisfaction survey
Video production: event movie and interviews with key speakers and stakeholders
Event collateral and branding
All delegate communications
Goodies

Event Management:

Supplier negotiation, selection and management
Hotel room management
Registration
Venue management and logistics of the overall event
Creation of the event script, floor plan & briefing of all involved parties

Project Management:

Budget creation and follow-up
Timeline creation and follow-up
Consultancy, advice and best-practices
Survey, report and statistics

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